Property copywriter | Property copywriting and content
I’ve written in the property sector for over 25 years. Working for top UK property design and marketing agencies, plus developers operating in Spain and Thailand, I’ve now created sales messaging for more than 50 residential and mixed-use developments. My property sales and property investment copy spans the market: from pitching landmark London Thameside penthouses priced £1m - £4m… to enticing families to eco-efficient town and rural homes… to seducing Millennial and Generation Z buyers with innovative, award-winning £35m brownfield regeneration schemes like Wolverton Park in Milton Keynes. I’ve named developments, developed sales collaterals and advertising, scripted and directed lifestyle videos, briefed and project-managed photoreal video CGIs, written property scheme award entries, and more. Some property copywriting samples follow.
[Extensive UK and Spain property project folio pending imminent upload – come back soon]
Despite the UK’s severe housing shortage, and the government’s stated target of building 300,000 homes per year, the commercials surrounding profitable property development are often daunting. Planning delays for residential schemes remain a major problem, exacerbated by ever-rising build costs, global supply chain uncertainty and evolving building regulations for Energy Performance. As more potential buyers begin to scrutinise the sustainability and environmental impact of residential schemes, sensitive, well informed sales and marketing messaging can deliver valuable reassurance.
If you want reasoned, informative yet aspirational property copywriting that appeals to both head and heart, simply call me today.
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