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RE-INVENTING SALES REVENUESPhillips no longer sells lightbulbs to Schiphol airport in Amsterdam – it sells light. The airport pays for the light it uses, whilst Phillips remains responsible for fixtures, installations and performance.
RE-INVENTING SALES REVENUES
Phillips no longer sells lightbulbs to Schiphol airport in Amsterdam – it sells light. The airport pays for the light it uses, whilst Phillips remains responsible for fixtures, installations and performance.