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Ian Castle

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Copy and theme messaging, Cisco 'Wake up to Smart Care' launch

Sell a smarter Cisco

You've seen what's at stake. We've given you the inside track. Now it's time to make the difference: to recruit partners and get them selling Cisco Smart Care Service. Wake up to Smart Care.

Messaging themes and e-shot copywriting, Cisco Partner Services e-newsletters

Things look better together

The market and customer profiles are changing - we need to work together more. It's about recognising and developing business opportunities. It's about sharing risk - and reaping the rewards...