copy samples by TYPE

copy samples by SECTOR

Ian Castle

t: 01452 523123
A3 Elmbridge Court Business Park,
Cheltenham Road East,
Gloucester,
Gloucestershire,
GL3 1JZ

Volunteer biographies and project summaries, Vodafone World of Difference Web

2009/10 winners: Hungary

Attila Mester, 31, is committed to bridging the digital divide by working for Somogy Minoritas Association, a foundation providing digital education for disadvantaged people. A teacher, cultural anthropology researcher and sociologist, Attila plans to develop a programme to successfully teach IT to disadvantaged people.

Grace Hotels: brochure copywriting for Santorini Grace Hotel

romance, reflection

Private terraces and balconies take your living space outside. Sink into a heated plunge pool. Marvel at the Caldera and Skaros Rock Venetian ruins below. Soak up the glowing Santorini sunsets.

Grace Hotels: brochure copywriting for Mykonos Grace Hotel

relax, unwind

Step out onto a pristine white balcony: the Cyclades archipelago is before you. The views are breathtaking - especially from a heated plunge pool on the terrace of one of our suites.

Script and scenario development, Egg remortgage podcast

Over the next few minutes...

... I'm going to be talking to several people to find out precisely what they find confusing, giving them some clear guidance about what they should be thinking about faced with their own mortgage situation. Our first co-buyers are Suzy and Georgina...

Copywriting for UK consumer launch collateral, NewWorld Mortgages, Commonwealth Bank of Australia

How much do you want to borrow?

New World lives in the real world. We know not everyone can afford, nor even wants to buy a home on a single income. Equally, not everyone is a permanent employee with years of service behind them. We take a realistic approach with our mortgage lending criteria.

Web site and consumer propositions for Ovei Personal Media Capsule

Game in an environment that's utterly immersive

Ovei is your escape. Pilot a Spitfire. Conquer alien forces. Raise the stakes at Poker, Roulette or Black Jack online. Drive to Grand Prix victory. Rescue prisoners from their fate. Any time, day or night, Ovei waits to play...

Strozzi Palace Boutique Suites: copywriting & consulting: web, PR, e-marketing & customer experience

Boutique style: Strozzi Palace, Cheltenham

Character, freedom, privacy and peace: that's Strozzi Palace, central Cheltenham's boutique hotel suites. Just 6 private rooms ensures a quiet, relaxing stay...

Copywriting for BD Medical Living With Diabetes Guides: children, adults, seniors & carers

Life is for living.

The next couple of months will seem very different. A diabetes diagnosis means adjusting to new routines. Feeling anxious or worried is only natural. But by taking one day at a time, you'll find one thing soon becomes clear: life is for living.

Copywriting for BD Medical Living with Diabetes Guides: teenagers

Chill. Together we'll sort this.

You're reading this booklet because you need to start injecting insulin. Sure: it's a bit of a pain. But we'll sort this together. Injecting isn't difficult. It's easy to learn. It's quick and non-disruptive to your day.

Press advertising copywriting for Wockhardt Pharmaceutical Contract Manufacture press campaign

To really compete, talk to Mark. He'll get you ahead.

Mark keeps fit daily. He cycles, trains and runs. He's not afraid to break a sweat. As Head of Contract Manufacturing Services at Wockhardt, Mark takes challenges in his stride.

Brochure copywriting for QinetiQ Airport Radar

Look closer. See more.

Airport runways and estates are notoriously difficult to monitor for safety and security hazards. Effective operations depend on knowing precisely what should - and should not - be there. For increased safety, reduced operating costs and better security, QinetiQ Airport Radar holds the key.

DM copywriting, Mercedes-Benz UK E-Class technologies booklet

E is for Dynamic multicontour seats

On long journeys, encouraging circulation in the back and shoulder muscles can help prevent fatigue. So the multi-contour backrest has a massage function at fingertip control. We admit it. We'll use any opportunity to keep you happy behind the wheel.

UK brochure copywriting for NewWorld Insurance from Commonwealth Bank of Australia

Don't worry. We're looking out for you.

A mortgage is a long term financial commitment. How would you manage if you couldn't work because of an accident, illness or involuntary unemployment?

Press advertising copy for SMC Networks' European Brand campaign

I am your media star

Forward and rewind video including DivX and MPEG 4. Play MP3s. Browse your photos. Flick between hundreds of internet radio channels. Find out who you can be with home entertainment networking from SMC.

Copy re-style for Bradford & Bingley consumer finance guides

Let's look forward to an enjoyable retirement

What we don't need to tell you is that pension planning is a real priority. You've heard it a million times already. Instead, we'll simply explain - as simply as we can - the essentials you really need to know.

Brochure copywriting for Best Western UK Getaway Breaks

Individually yours

For location, facilities, comfort and cuisine, relax: Just look to Best Western. With over 225 hotels across the UK, we offer our unique welcome whenever and wherever you want to stay.

Insert copywriting for BTopenworld business broadband

A wider world. Faster.

It's not a new line, just a different technology. ASDSL lets existing lines carry vast amounts of data. It'll save you time and money. It should be the fastest decision your business makes.

Press and poster advertising copywriting, Spillers Laminitis campaign

Laminitis. Move forward.

Pasture and excess cereal starch can cause laminitis. Our latest formulation, enriched with vitamins and minerals,including biotin and key antioxidants, is still the only complete fibre feed approved by The Laminitis Trust.

Press and mailer advertising copywriting, Spillers complementary fibre campaign

The perfect complement.

It's routine: adding fibre to your horse's feed is important for digestive health. But is it working as well as it could? Shouldn't fibre really complement the mix or cube you use?

48 sheet poster copywriting, Domino's national new store opening campaign

At last. Something fresh in town.

New local store. The UK's favourite pizza - delivered.

Copywriting and editing for Domino's employee Career Development Handbook

Together we'll deliver.

At Domino's Pizza we've a simple belief: the company with the best people wins. That's you. That's your colleagues. That's us. Working together. Delivering as a team.

DM postcard campaign copywriting, Domino's national franchise sales

'Forced' tomatoes taste bland.

So does their sauce. That's why we let ours ripen naturally on their Portuguese vines, until they're sweet. Perfect for our secret recipe sauce. 'Just -so' vine ripened tomatoes. You can taste the difference at Domino's.

Westbury Partnerships: brochure copywriting for Affordable Homes

Communities thrive in better built environments

A successful community starts with creating an environment that is attractive and desireable - a place where adults, teenagers children and families want to live.

Messaging themes and e-shot copywriting, Cisco Partner Services e-newsletters

Things look better together

The market and customer profiles are changing - we need to work together more. It's about recognising and developing business opportunities. It's about sharing risk - and reaping the rewards...

Offer campaign copywriting, Domino's national door drops

Shed ten pounds.

Any pizza, any size, only £9.99 delivered.

Copy and theme messaging, Cisco 'Wake up to Smart Care' launch

Sell a smarter Cisco

You've seen what's at stake. We've given you the inside track. Now it's time to make the difference: to recruit partners and get them selling Cisco Smart Care Service. Wake up to Smart Care.

Menu copywriting, Domino's new store local launch collateral

A taste of things to come

Hello. It's us. You know, us. The pizza delivery people. Domino's. We're your new store team in the High Street, Epsom. We've just opened. And there are great things to come...

Web copywriting, Duraflex DuraGreen energy-efficient windows

Innovative thinking to help you save

Up to 80% of a double glazed window's energy loss occurs at the glass edge. Featuring warm edge technology, our windows are up to 22 times more efficient at preventing heat transfer around the perimeter...

Copywriting for Hamworthy Heating new brand positioning and corporate brochure

Responsibility. A quality you'll warm to.

Commercial heating isn't simply a technical challenge. It's a social responsibility, too. Day and night, in public and commercial buildings the world over, Hamworthy Heating systems are at work.

Response pack brochure copywriting, DTI IT For All Campaign

What can Home Computers do for you?

The first thing to learn about computers is there's nothing to be afraid of! All computers today have easy-to-understand instructions and on-screen demonstrations to get you started and help if you get stuck.

National insert & door drop copywriting, DTI IT For All Campaign

What's IT all about?

IT - Information Technology is here to stay. It's something we hear about almost every day. But for many of us, all the hype and jargon mean IT is something of a mystery. What exactly is Information Technology? Why, and what, should you know about it? What can IT really do for you?

Copywriting and research, Demon Internet Safe Internet Guide for parents and teachers

Understanding, planning and supervising online access

It's easy to forget that the Internet really is a window on the world. Just as in life, children of all ages need to learn the places that parents and teachers will let them freely explore, and those which are considered unsuitable. The Internet is no exception.

Sales brochure copywriting, BTopenworld web design service

One stop web design solutions - with all the choice you need

You're busy running your business. Our Easy Web Design Service takes the time and pressure out of creating a web design yourself, or commissioning an independent designer to do so for you.

Mailer copy for BTopenworld ADSL

Solve problems hands off

When things go wrong, it's your job to sort them out. BTopenworld's broadband internet gives you the bandwidth to resolve problems - hands off.

Copywriting for BTopenworld Teleworker fact sheet

Teleworker: A big idea made faster

Teleworker is an exciting new Broadband access product from BTopenworld. Using fast broadband ADSL technology, it brings your people and offices together.

Copywriting and content development, Volvo Car UK model year range brochures

Get more out of life with a new Volvo V70

Should estate flexibility and space spell the end of driving responsiveness and fun? We don't think so. Take off in a Volvo V70. See for yourself.

Copywriting and development, Volvo Car UK Initial Enquiry fulfilment brochure

"I drive home each night from work just like anyone else.

The difference is, I know I've helped people sleep a little better." Bo Alfredson. Volvo Engineer.

Retailer Guide copywriting, Mercedes-Benz UK Showroom Point of Sale launch

This Guide.

The Mercedes-Benz Retail Point of Sale programme is the culmination of more than 3 years' consultation, operational research and creative development. It will enhance your showroom environment and help you achieve successful product launches.

Retailer Guide copywriting, Mercedes-Benz UK Showroom Environment Display recommendations

Section 1: Your new Point of Sale (POS)

This guide outlines the new Mercedes-Benz Retail Environment. It explains what the programme consists of, showing you how to get the most business benefit out of your new POS elements.

Copywriting and editing, pocket guide to the National Autistic Society

Together we can...

Whether we work in an office, schools or specialist centres, our goal - to provide a better life for those affected by autism - is the same. When clients turn to us for help, we do our utmost to provide it. If clients ask our advice, we have their best interests at heart. If they need practical support, we use our knowledge and connections to co-ordinate resources.

Copywriting, Guest Guides, Strozzi Palace Boutique Suites, Cheltenham

Welcome to Boutique Luxury at the Strozzi Palace, Cheltenham

We're all about keeping things simple and stylish ...and doing them extraordinarily well. This brief guide will explain a little more about your suite and our facilities...

Launch pack copywriting, Jet Big retailer incentive for staff

Big news. Big rewards.

Whether you're working full time or part time in a Jet service station, we've great big news for you. Through the rest of this year, we're going to be thinking big: with big opportunities, big incentives, big rewards and big thanks.

Enterprise web pages, Trend Micro

Promotional abstract copy, Ovei capsule at the Economist Media Convergence Forum, New York

Ovei digital media experience capsule

Ovei unites the excitement of ubiquitous media, the power of experiential and sensory technology and the potency of media convergence...

DM copywriting, RM Key Stage 3 Resources and Virtual Learning & Teaching Environment

How can Earthquakes shake up your classroom?

Browse all the school's digital resources relevant to the lesson you're preparing. Simply select the appropriate objective you want to teach: a search returns all the resources to help you deliver it.

Prospectus copywriting, Wilmington Grammar school for Girls

INDIVIDUALITY

Know your strengths. Recognise your abilities. Follow your chosen path...

Web site copywriting, The Karuna Connection

What will make a difference?

You will. By supporting The Karuna Connection, you will be helping to educate people to reduce infection and give those orphaned by AIDS a life with opportunity and hope. Help them celebrate life - one day at a time.

Web copywriting, The Knightsbridge

A London residence with five-star standards.

In 2005, a landmark London residence was unveiled in Knightsbridge. The vision: to create private homes enjoying levels of service and facilities to rival any five-star hotel...

Automotive website copywriting, model range, Subaru UK

XV. URBAN HERO. AND RURAL GETAWAY.

In the week, town is home. But at the weekends, you like to explore. A trip might see pot-holes. Tracks. Even the odd field. Compact yet capable, the Subaru XV isn’t just the perfect vehicle to sweep you effortlessly through city traffic; it’s also the ideal All-Wheel Drive Crossover, too.

Copywriting: corporate & industry solution brochures, multiple sectors

Human life is priceless

Many of the world’s most iconic building structures and civil engineering projects depend on SPP’s fire pump technology and expertise...

Hamworthy Heating: Condensing boilers: 'Deeper understanding' trade campaign

Get a deeper understanding

Wall hung condensing boilers. Convenient. Compact. But traditionally not the most controllable choice. Enter Milbourne - adding controllable condensing to your install options...

Website copywriting, St. Michael’s Bistro Restaurant and Rooms

Eat simply. Eat well.

Food at St Michael’s is about simplicity and enjoyment: delicious, unpretentious classic dishes made personally, on the premises, by chef and owner Matt.

Website copywriting, wishLockr.com

No more awkward conversations

One thing in life is certain: at some point, it'll end. Hopefully that’s decades away. But occasionally the unexpected can happen. So make a plan: compile cherished memories, photos and a playlist. Set down your wishes and key contacts.

Perforce Software: 'The best ideas evolve: Version everything' press campaign

The best ideas evolve.

Great ideas don’t just happen. They evolve. Development teams think and work fast. Don’t miss a breakthrough. Version everything with Perforce.

Web copywriting and brand for Villa Luxe, Puerto Banus, Marbella

Carefully designed. Beautifully furnished. Fully equipped.

Owned and styled by a luxury hotel developer, Villa Luxe brings bold, fresh thinking to Puerto Banus, Spain’s finest villa rental location. From the private pool, to beautiful gardens, to pristine accommodation and facilities, experience the exceptional…

Automotive website copywriting, model features, Subaru UK

BOXER ENGINE

All SUBAU engines sit lower and flatter, creating a vehicle that’s perfectly balanced for great handling and road holding.

First Line Defence: corporate website for Unexploded Ordnance (UXO) solutions

What’s buried here?

How many devices? Where and how deep? Understand your site with a detailed geophysical survey…

ATI Garryson: CeramIQ® abrasives brand name and trade/reseller launch campaign

The Golden Gate Bridge, San Francisco.

1,604 days in the making. If only they’d had CeramIQ® flap discs…

DHL Supply Chain: eDM ‘Resilience’ engagement/nurture campaigns, multiple sectors

Safeguard your automotive supply chain. Free ‘Resilience’ White Paper…

Unforeseen events can jeopardize any automotive supply chain. If your operations were threatened, how quickly could your business recover?

Sales brochure copywriting: IFS Field Service Management

Develop next generation, outcome-based revenue streams

The world of field service is changing rapidly. As consumption is influenced by faster, more efficient digital platforms, so customer service expectations — including response, convenience and value — are rising.

Sales brochure copywriting: IFS Managed Cloud Service

Reduce overheads. Sharpen business focus. Seize innovation.

Transform software access and management with a simple, affordable monthly service subscription...

ebook copywriting: selecting Engineering, Construction and Infrastructure software

Global competition is rising

The days of ‘getting by’—relying on inefficient practices based on project spreadsheets, documents and allowing information to reside in silos or disparate point solutions—are over.

ebook copywriting: selecting Manufacturing software

Ensuring compliance and traceability

Whether you manufacture food and drinks, paints and chemicals, automotive parts or high-tech components, the race is on to produce cleaner, more transparent, fully traceable and compliant products.

ebook copywriting: selecting Service software

What’s next for your business?

Service organizations need to reduce costs by adopting a more lean, efficient and agile operation if they want to thrive and survive in the always-on, digital era.

Automotive brochure/eBook sales copywriting, Subaru Outback, Subaru UK

ALL-NEW OUTBACK. CHOOSE YOUR NEXT ADVENTURE.

All-new Outback is, quite simply, the toughest, most rugged, most capable SUBARU SUV ever produced. Whether it’s an icy school run, a motorway commute or a wet gravel track ascent, the latest Outback guarantees sure-footed capability and total confidence at the wheel.

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