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Symantec
Norton InternetSecurity™ Advertising
(For Maritz Communications)

Campaign highlighting the dangers of accessing the Internet without appropriate security software...

Sample 1: (To small business users)

Burglary in progress.

Visual: Close up of glowing phone plug in socket

Smart thieves could simply hack in using your line to the Internet.

60% of UK businesses have experienced a computer related security breach in the last 2 years*. Your personal files could be examined. Confidential data stolen. Your business put at risk. Help protect your organisation today with Norton InternetSecurity™ 2001.

  • Block hackers
  • Protect valuable data
  • Detect intrusion
  • Kill known viruses

Don’t ignore the danger. Take control.
£39.99 RRP from all good retailers.

*Source: Department of Trade and Industry

Sample 2: To families

Take your family on-line.
Not off-limits.

The web puts the world at your family’s fingertips. Children can learn and explore like never before. But whilst there are many sites you’ll approve of, there may be some you do not. The proportion of indecent or offensive material is small, but accessible. So alongside supervision, what else should you do? Norton InternetSecurity™ 2000 provides comprehensive protection to use and enjoy the Internet safely. From letting you control children’s access to the most suitable web site content and contact, to stopping viruses and hackers, to protecting personal information. It’s easy to install, simple to use and update.

Safe Clicks with Norton InternetSecurity™ 2000.
£49.99 from leading stockists.

Sample 3: To families

There’s only one censor for the Internet.
You.

The web brings the world to you – good and bad. To use and enjoy the Internet safely, trust Norton InternetSecurity™ 2000. It’s all the protection you need. From letting you control access to the most suitable web site content and contact, to stopping viruses and hackers, to protecting personal information. It’s easy to install, simple to use and update.

RRP £49.99, or upgrade for just £29.99 if you already own Norton Anti Virus or Norton System Works.

Safe Clicks with Norton InternetSecurity™ 2000.
From leading stockists now.

  
 
“Your personal files could be examined. Your confidential data stolen. Your business put at risk.”
 
© Ian Castle 2003-9
 
  This page illustrates professional copywriting credentials for Ian Castle, freelance copywriter. Images serve only to provide context for work. As such, depiction of design, imagery, marketing names, trademarks and branding devices is incidental and such elements are expressly the properties of their respective owners. No endorsement by commissioning clients, agencies, third parties or brands is intended or implied. Original copy is copyright and may not be adapted, repurposed or otherwise remarketed.