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Mercedes-Benz Echoing the ‘E is for Everything’ advertising campaign, this brochure copy highlights innovative technologies found in the new Mercedes-Benz E-Class… Extract: E There's a wide range of new accessory products for the E-Class. Amongst them is SmartWater – the innovative vehicle identity and theft deterrent system. SmartWater is a permanent, liquid solution containing millions of micro-encrypted particles. Each vial produced is unique and once applied to a component, SmartWater is virtually impossible to remove. Analysis of any trace, meanwhile, identifies the registered owner of the vehicle. Alloy wheels. Body and interior trim. Engine components. Hi-fi and entertainment accessories. Inside or out, SmartWater permanently labels them all. In daylight, the solution is virtually invisible. But under UV light, as used by police investigators, the SmartWater markers glow. An independent government agency, the Forensic Science Service, holds the master SmartWater owner codes. For a vehicle thief, the sight of SmartWater warning decals is the ultimate theft deterrent. Just ask us for more information. An accessory to crime prevention? What a satisfying idea. |
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| This page illustrates professional copywriting credentials for Ian Castle, freelance copywriter. Images serve only to provide context for work. As such, depiction of design, imagery, marketing names, trademarks and branding devices is incidental and such elements are expressly the properties of their respective owners. No endorsement by commissioning clients, agencies, third parties or brands is intended or implied. Original copy is copyright and may not be adapted, repurposed or otherwise remarketed. |
