work, work, work - Ian Castle - Freelance Copywriter

IKEA
IKEA Card in-store 'Take-one'

In-store 'take-one' copy for the launch of IKEA's first store card in the mid-nineties – the IKEA Card...

Sample spread:

Instant credit to use today.

The IKEA card makes shopping at IKEA even easier. In fact, subject to approval in-store, you could enjoy instant credit to use at IKEA today.

The IKEA card gives you all the choice you need.

It allows you to purchase goods, up to an agreed credit limit, from any IKEA store in the country. You'll enjoy the freedom to choose when, and how much, of your account you'd like to settle.

Our terms are fair and, unlike many cards, there's no annual fee.

Exclusive benefits – just for you

The IKEA card is much more than an easier way to pay. IKEA cardholders enjoy a wide range of exclusive benefits and privileges, too. Exclusive store openings, offers, all the latest news…just take a look at the extra advantages card ownership brings:

Special Offers: All year round you'll receive a selection of superb offers and savings. These are only made available to IKEA Cardholders.

In-Store Previews: Wouldn't it be fun to wander round a store before a sale or event opens? Now you can. Your IKEA Card puts you on our privilege invitation list for all in-store previews.

Advance Catalogue Details: See details of our newest catalogues and brochures as soon as they're released. If it's happening at IKEA, you'll be the first to know.

Private Shopper Evenings: Avoid the bustle with our special late shopping nights. Stores will open for you at special occasions (like before Christmas) to make shopping easier.

The fast track to card shopping at IKEA

1)	Complete the simple application form in this leaflet.
2)	Hand your form in to any member of IKEA for processing – it only takes a few minutes
3)	Immediate processing means, subject to approval, you can use your account today.

Your personalised card and full welcome pack will follow shortly.

“Our terms are fair and, unlike many cards, there‘s no annual fee.”

This page illustrates professional copywriting credentials for Ian Castle, freelance copywriter. Images serve only to provide context for work. As such, depiction of design, imagery, marketing names, trademarks and branding devices is incidental and such elements are expressly the properties of their respective owners. No endorsement by commissioning clients, agencies, third parties or brands is intended or implied. Original copy is copyright and may not be adapted, repurposed or otherwise remarketed.