work, work, work - Ian Castle - Freelance Copywriter

Domino’s
National campaigns e.g. Consumer door drops, Property acquisition advertising
(For Paprika Design)

Concepts and copy for several national campaigns for Paprika. For instance, this idea offering property agents free pizza for a year to find new retail premises generated an unprecedented response...

Sample: DPS advertisement in Property Week

A3 usage? Get on our menu.

Fast decisions. Good deals. Free Pizza.

You want fast, no fuss decisions and good market rates. We want retail premises for new Domino’s stores.

So let’s talk.

Go through your files, every week, and show us your developments and shops. Leasehold. Freehold. Whatever. If it’s got A3 use, or could have, with a good retail position and catchment, email or call us first.

For every property introduced that proceeds to completion, as well as the normal fees, we’ll also deliver you (or a member of your team) a pizza a week for a whole year. That’s 52 piping-hot pizzas. Absolutely free.*

Food for thought, perhaps?

*See the Property and Requirements section on our web site for terms and conditions.

“...we’ll deliver any pizza, once every week, absolutely free* for a year”.

This page illustrates professional copywriting credentials for Ian Castle, freelance copywriter. Images serve only to provide context for work. As such, depiction of design, imagery, marketing names, trademarks and branding devices is incidental and such elements are expressly the properties of their respective owners. No endorsement by commissioning clients, agencies, third parties or brands is intended or implied. Original copy is copyright and may not be adapted, repurposed or otherwise remarketed.