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(For Paprika Design)
Confident, upbeat – Paprika’s
presenter brief for client coffeeheaven, the new Western coffee shop brand
currently rolling out nationally across Poland...
Extracts:
coffeeheaven is about spending quality time in today’s
Poland. It’s about people enjoying life - talking, meeting, eating
and drinking in a stylish, contemporary café setting. Our choice
and quality of coffee and food is outstanding. The service is swift, friendly
and always cheerful.
Taking time out at a coffeeheaven in Poland
will feel as familiar and relaxed as a café in London, Paris or
Rome…
The coffeeheaven concept combines the best of two worlds:
Western experience with local Polish resources and insight. Our ideas
and operating models have been carefully researched to take the emerging
Polish coffee shop market by storm.
Our quality standards are exacting, because they’re
based on Western expectations. Every outlet delivers the highest quality
product, outstanding customer service, and uses proven business operating
systems. Nothing less will do.
The result is simple: It means that a customer’s
experience in coffeeheaven is always on a par with the
finest coffee shops anywhere in the world.
coffeeheaven sells a variety of high quality drinks and
food, all prepared to our own precisely defined standards. Most importantly,
we’ve made our café menu flexible. It can be adapted to suit
each location and its clientele - from office workers or commuters to
shoppers, students and tourists. Providing a location is right for us,
we can tailor the coffeeheaven menu to match it.
coffeeheaven delivers a great experience for the customer.
That means training staff at all levels - from local management to waiting
and front of house personnel.
Local café staff are trained by a professional
UK Barista in the process of making and presenting great coffee - literally
from crop to cup. From grinding, extracting and presentation, to machine
maintenance, cleaning and quality control, coffeeheaven
training puts our staff ahead of the competition.
We monitor our staff performance carefully, and reward
success generously. Our team is always motivated and committed - and coffeeheaven
customers see the benefit.
coffeeheaven is the right concept, in the right place,
with professional management, at the right time. To learn more about the
opportunities we’re creating, and how we could work together, talk
to us now.
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